The tours and activities industry can seem seem intimidating (and antiquated…), this course breaks down the essentials explaining what you need to understand, and where you can break out of the mold (and ahead of your competition).
Build practical strategies, get access to templates to make your life easier, and connect with other creators who are jumping into the very specific world of small group tours.
I have often been the only female at the table when working for various tour operators.Through experience working with large, multi-national operators (Intrepid Travel, Atlas Obscura), I’ve gained the experience, and confidence, to translate between ‘how it’s always been’ and how tours can be pushed to be more innovative, more impactful, and more inclusive.I’ve worked with tour operators at all stages and sizes, all over the globe. If you’re looking to quickly level up to create a profitable tour business, then I’m happy to share everything I know!
Grab this Course
⇨ Tours & Activities 101
Foundational principles of the industry, key terminology, legal essentials, etc...⇨ Developing a Tour Brand
Creating a unique, audience-focused offering that sets your tours apart.
⇨ Finding (& Converting) Your Audience
Practical strategies to turn followers into loyal travelers.
⇨ Experience Design
The art of crafting unforgettable tours with meaningful and impactful moments.
⇨ Building Out a Season
Learn how to structure your tours throughout the year, select destinations, and plan your calendar strategically.
⇨ Competitor Analysis
Position your tours to stand out
⇨ Pricing your Experiences
Price your tours for profitabillity without losing value for your participants.
⇨ Finding & Working with Local Partners
Collaborate with DMCs and other local partners to enhance the quality and sustainability of your tours.
